In 2021, out of the active Spotify users in the U.S., 29% fell between 25 – 34 in age, 26% between 18 – 24, 16% between 35 – 44, and 11% between 45 – 54 19% were 55 and over. This will help you consider which age group and gender segment match your target audience. Listener demographicsįor analyzing the listeners of each platform, we’ll be specifically looking at the age and gender of the user base. It’s all about which platform can offer you more potential for growing your audience in terms of their demographic, discovery opportunities, and audio quality. Yes, Spotify does currently have double the listeners that Apple Music has, and that’s definitely a strong consideration-but more doesn’t always mean merrier. Apple Musicįirst, let’s address the elephant in the room. However, for the scope of this piece, we’ll be focusing on the big two: Spotify and Apple Music. Even so, if you’re someone looking for global exposure, you’ll want to consider distributing your music to the likes of Tencent Music, Netease, and Yandex Music. It’s no big surprise that Spotify is currently dominating the music market, followed by Apple and Amazon Music. According to Statista, in the first quarter of 2021, 32% of music streaming subscribers worldwide had a subscription with Spotify, 16% with Apple Music, 13% with Amazon Music, 13% with Tencent Music (China), 8% with Google (YouTube Music), and the remaining 18% with Netease (China), Deezer, Yandex Music, Pandora, and others.
What are your options?īefore you can begin to identify which streaming service is most compatible with your music, it’s important to understand the market share of music listeners-so let’s break it down. On the other hand, as an artist who needs to build a presence on every distribution platform, which basket(s) should you put more eggs in? In this article, we explore the various factors you may want to consider when it comes to determining which streaming service is your best fit as an artist. Illustration: Filip Fröhlich As a listener, you can explore and compare many options and choose the streaming service that works best for you.
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